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Insights 6 InsightsTHIS COLUMN GIVES THE FLOOR TO A SIGNIFICANT LEADER TO SHARE THEIR VIEWS ON THE DEEPTECH ECOSYSTEMHow does Michelin integrate AI solutions into its activities, particularly in new materials and process optimisation?At Michelin, AI is a fundamental component of our innovation strategy, deeply embedded in both R&D and manufacturing. In R&D, AI enhances our ability to conduct numerical simulations and predictive modelling, which notably accelerates the design of new tyre models. This technology allows us to efficiently explore complex multi-parameter spaces, notably with deep learning algorithms to upgrade performances on 3D models. It acts as an oracle to improve the speed and accuracy of scientific calculations. AI is particularly valuable in developing new materials, helping us predict performance and optimise compositions for sustainability, thanks notably to the integration of bio-sourced inputs.In manufacturing, we use digital twins to create virtual replicas of our production systems. These digital models enable us to simulate and optimise processes in realtime, reducing material waste and energy consumption. This not only enhances efficiency but also supports our sustainability goals. Additionally, AI-driven predictive maintenance and quality control systems help us maintain high standards by predicting equipment failures and ensuring product quality through advanced computer vision techniques. It is worth noting that AI is used at three levels at Michelin: (1) for highstakes activities, such as recipes, Michelin develops its own AI, hosted on their own servers and used exclusively by their employees, (2) for certain proprietary but less sensitive topics, some parts can be outsourced to partners, including startups (acquisitions, storage, analysis, etc.), (3) for %u00abstandard%u00bb IT, Michelin uses secure off-theshelf cloud solutions. Overall, AI empowers us to innovate continuously, improve operational efficiency, and contribute to a more sustainable future.What is Michelin%u2019s perspective on quantum technologies for simulation activities?Quantum technology is an area of great interest for us, particularly due to its potential to revolutionize Yves Caseau, Group Chief Digital and Information Officer at MichelinSummaryof... Yves CaseauGroup Chief Digital and Information Officer at MichelinFormer Executive Vice-President in charge of Technology, Services, and Innovation and CIO at Bouygues TelecomFormer Groupe Head of Digital at AxaGraduated from %u00c9cole Normale Sup%u00e9rieure (ENS) in Paris and Coll%u00e8ge des Ing%u00e9nieurs, holds a PhD in Computer Science from ParisSud UniversityGlobal thought leader on organization theory, social networks, and computer-mediated communicationPublished more than 40 papers on various scientific innovations%u201cQuantum technology is an area of great interest for us, particularly due to its potential to revolutionize simulation activities.%u201d